Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

How to Create an Impressive Corporate Wiki for Your Employees

It’s not surprising to see employees spending an inordinate amount of time looking for company information across Google Drive, emails, and scattered documents – this is the story of every other business today! This tedious information-gathering process is often the cause of low productivity and poor performance at work. Good news: creating a corporate wiki...
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6 Metrics to Measure & Improve Self-Service Effectiveness

Today’s customers crave seamless self-service experiences. They like to be in the driver’s seat and want services on their terms. That’s precisely why 92% of customers expect brands to provide a self-service portal.  It empowers them to solve problems quickly and conveniently.  The question is, Are your customers receiving the self-service experiences they expect from...
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Wow Your Audience With Engaging Knowledge Base Videos

  Video has become one of the most cost-effective ways to promote, train, and support customers. If used the right way, it can both save you money and make you money. – Shep Hyken Video is the new BIG THING. If you aren’t using videos to improve cx with knowledge management, you’re probably missing out...
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What is IT Documentation: Types, Best Practices & Tools

IT team members running from pillar to post, resolving support tickets, answering repetitive questions – this is a common scene in most companies.  In fact, every company has that one IT guy who employees seek help from whenever they are bothered by a technical issue.  With IT documentation software, you can make every employee familiar...
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How to Set Up Your Dream Customer Support Operations Team

One thing that can give you a definite edge over the competition is the quality of your customer service. Research by Microsoft testifies this pretty well: Image Source: ProProfs To meet these expectations, simply having a powerful customer support team doesn’t suffice, especially during times when your business is going through rapid development or a...
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10 Major Features Your Knowledge Management System Should Have

Nothing is more frustrating and futile than spending hours searching for information you know exists within your organization.  Thanks to knowledge management features and capabilities, you can conveniently, safely, and authentically store, retrieve, and share information across your organization.  According to a McKinsey Global Institute Report, implementing a knowledge management system can minimize the time...
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Knowledge Base Content Strategy for Top-Notch Customer Experience

Whether you already have a knowledge base for customer support or you are thinking of creating one, the big question that you are likely to face is:  How should we create content that clicks with customers? What kind of content would actually help customers solve problems?  That’s where a knowledge base content strategy comes to...
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Delight Your Customers With Real-Time Support

Time isn’t the main thing. It’s the only thing. – Miles Davis Real-Time – A word so overpowering, that if you combine it with anything – customer support, communication, or collaboration, it completely changes the meaning of the entire concept.  Take, for instance, real-time customer support.   Customer support is something various businesses are good at,...
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How to Create Software Documentation: Step-by-Step Guide

Knowing how to create software documentation is both an art and a science, as it serves as the bridge between complex software functionalities and their users.  According to a Stack Overflow survey, 34.7% of developers said poor documentation represents one of the most significant challenges they face at work. Effective documentation solves these challenges, like...
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How to Create a Self-Service Help Center

Customer service has got a massive makeover in recent years. Calls and emails are a thing of an era gone by, as customer service today is all about customers helping themselves, and becoming self-reliant.  Thanks to the influx of technological developments, customers have become so accustomed to getting everything in an instant, that the mere...
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