Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

Last modified: October 24, 2024

How You Can Improve Your SaaS Product Experience

Walk into an important business meeting, and you will most likely hear conversations around customer experience, customer service, marketing, sales, and the list goes on! SaaS businesses are so laser-focused on selling more and selling fast, and they forget about something fundamental. Any guesses?  It’s product experience – that has the power to make or...
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Last modified: October 24, 2024

How to Reduce Support Tickets With Self-Service Knowledge Base

Is your support system brimming with tickets and customer dissatisfaction at an all-time high?  Is this taking a toll on your peace of mind as all you think about these days is – Tickets, Tickets, Tickets?  What if we told you there exists a magical solution to this predicament.  Any guesses?  It’s your self-service knowledge...
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Last modified: October 24, 2024

Effective Tips to Promote Your Self-Service Platform Among Customers

If there is one thing that modern customers crave for, it’s seamless 24×7 support experiences.  In fact, 74% of customers expect brands to have a self-service support portal.  But, providing them with online self-help options is one thing and delivering on your promise of a stellar self-service support experience is another.  One poor experience can...
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Last modified: October 24, 2024

Effective Tips to Cultivate a Collaborative Work Culture

“Team collaboration is key to business success” – how many times have you heard and used this sentence during meetings and conferences?  Innumerable times, right?  But, is this concept implemented with the same seriousness as it is spoken about?  Often, organizations fall victim to knowledge silos when teams aren’t given a collaborative work environment. This...
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Last modified: October 24, 2024

How is knowledge management used in healthcare?

An overwhelming amount of data is generated every day in the healthcare sector. Global healthcare data is expected to reach a whopping 2314 exabytes in 2020. That’s the equivalent of more than 2 trillion laptops worth of data.  Clearly, healthcare is a data-intensive industry, given the constant research on advanced procedures, new treatments, and emerging...
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Last modified: October 24, 2024

How to Create an Impressive Corporate Wiki for Your Employees

It’s not surprising to see employees spending an inordinate amount of time looking for company information across Google Drive, emails, and scattered documents – this is the story of every other business today! This tedious information-gathering process is often the cause of low productivity and poor performance at work. Good news: creating a corporate wiki...
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Last modified: October 24, 2024

6 Metrics to Measure & Improve Self-Service Effectiveness

Today’s customers crave seamless self-service experiences. They like to be in the driver’s seat and want services on their terms. That’s precisely why 92% of customers expect brands to provide a self-service portal.  It empowers them to solve problems quickly and conveniently.  The question is, Are your customers receiving the self-service experiences they expect from...
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Last modified: October 24, 2024

Wow Your Audience With Engaging Knowledge Base Videos

  Video has become one of the most cost-effective ways to promote, train, and support customers. If used the right way, it can both save you money and make you money. – Shep Hyken Video is the new BIG THING. If you aren’t using videos to improve cx with knowledge management, you’re probably missing out...
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Last modified: January 15, 2025

What is IT Documentation: Types, Best Practices & Tools

IT team members running from pillar to post, resolving support tickets, answering repetitive questions – this is a common scene in most companies.  In fact, every company has that one IT guy who employees seek help from whenever they are bothered by a technical issue.  With IT documentation software, you can make every employee familiar...
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Last modified: October 24, 2024

How to Set Up Your Dream Customer Support Operations Team

One thing that can give you a definite edge over the competition is the quality of your customer service. Research by Microsoft testifies this pretty well: Image Source: ProProfs To meet these expectations, simply having a powerful customer support team doesn’t suffice, especially during times when your business is going through rapid development or a...
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