Brayn Wills

Email usage in customer service is still rampant despite the emergence of self-service platforms, live chat, and social media. The influx of technology disrupted the email culture, but only to an extent, as it has not yet been wiped out completely. People take time to embrace and accept the shift, especially those who are extremely...

So before we jump on to digital customer service, lets first decode what ‘Digital’ exactly means. When I asked this question to my colleagues, each of them had cooked a different definition based on their perceptions and experiences.  I won’t say they were incorrect. Instead, the definitions were both similar and different in various ways. ...

In today’s fast-paced business world, information flows rapidly, making it essential to improve internal customer service for businesses.  Business success isn’t just about serving your customers well but also about working well with your team. However, some businesses still underestimate this. A Salesforce study shows that 86% of employees cite ineffective communication and lack of...

The face of customer support is changing fast. Now more than ever before, self-service has become the new way of serving customers. Unlike decades ago, when people relied on support teams to resolve their issues, customers today are increasingly opting for the DIY (Do It Yourself) approach to get information. Calling the support staff is...

Do you understand the journey your customers go through before they buy from you? The process of buying products or services differs from one person to another. Customer journeys help you comprehend how buyers behave when they visit your online or offline stores. With this knowledge, you can focus on improving those processes so that...

Customer experience has become an integral part of any business, including banks. Increasingly, it is becoming a key differentiator besides price and product.  In the banking industry, customers prefer to work with banks that provide them with simple banking solutions, personalized engagement, and round the clock access to their accounts. As such, banks that innovate...