Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

Tips to Provide Seamless Customer Support During Holiday Season

The holiday season is highly significant for businesses. It is during this time that companies register substantial increases in sales as most people go out to purchase gifts for their loved ones. On the flip side, customers tend to be more demanding during peak season. Although they recognize that the holiday season is a hectic...
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10 Ways to Scale Customer Support: Steps for Business Growth

Every business goes through tough early stages when there is nothing as difficult as getting the first customer. In these stages, business owners treat their customers like VIPs. But as the business grows, it becomes difficult to sustain the culture that fueled the growth of your business. Organizations begin to experience the challenge of further...
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Buyers’ Guide: Features to Look for While Choosing Wiki Software

After Google, Wikipedia is dominating the online space today. Being a crowd-sourced encyclopedia, wikis have given rise to a culture of knowledge-sharing and knowledge management that are revolutionizing the way organizations function.  Both of these are extremely important to survive the rough terrains of the constantly-evolving business landscape.   Did you know: 43% of organizations believe...
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The Ultimate Knowledge Base SEO Guide for 2024

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient.  That’s why it is so important to make your products and services rank...
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How to Create an FAQ Page: Steps & Examples

Every website has an FAQ page today, but the question is, how many companies have a FAQ section that’s comprehensive, well-designed, and adept at solving customer queries?  Not many! Often, FAQs are lying in some dark corner of a website, from where they are hardly noticeable or accessible. Since FAQs don’t seem to offer a...
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Personalize Customer Experience for Positive Brand-Building

When you start a small business, you begin with a blank slate. Every decision you make builds the foundation for your enterprise’s future. If you want to build a solid foundation, create a compelling brand that resonates with your target audience. For this, providing excellent experiences to your customers is a prerequisite. Don’t forget that...
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How to Drive Efficient Customer Experiences Using Marketing Automation Tools

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats.  During the past decade, consumers have also virtually mastered the art of...
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How Can a Knowledge Base Improve Customer Retention

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...
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It’s About Time You Went Paperless with Online Documentation

We all know the story of paper and how it has become an indispensable part of our lives. Imagining a world without paper is not possible since everything that we see around us – books, documents, user manuals, brochures, cartons, online documentation etc. are paper-based. Pity eucalyptus, pine and many other trees that are rampantly...
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How to Enhance the Productivity of Your Customer Support Staff

Customer support agents in any organization are the most stressed out. They continuously have to deal with customer requests and maintain the same level of enthusiasm throughout the day, right from the first call when they come to office till the last one. This is because they are the face of any business and hence,...
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