Brayn Wills

A few years ago, my parents paid frequent visits to offices of travel agents to finalize our annual holiday destination and plan the itinerary. Now when I look back, I realize how tedious and time-consuming it was, right from zeroing in on a travel destination and booking tickets to choosing a hotel and planning the...

The healthcare industry is undergoing a massive metamorphosis, thanks to the changing preferences of patients across the globe. Gone is the time when healthcare providers were only concerned about enhancing their brand awareness. The concept of healthcare marketing is shifting its focus from being brand-oriented to being consumer or patient-centered. Healthcare marketing is being rethought...

Consumers are the focal point for business organizations regardless of their industry. Sans customers, there is no bread and definitely no butter for companies. If they are this important, the chance of ignoring their rights shouldn’t arise in the first place, but unfortunately, it happens. Why aren’t consumer rights seen in a different light? Businesses...

E-commerce entrepreneurship is not for the faint-hearted given the slew of challenges involved. You need patience, courage and a strong will to get going regardless of how big the mountain of challenges is. To be honest, online entrepreneurship is not everyone’s cup of tea. And yet, people are taking the plunge into it not just...

Corporate professionals have to deal with a humongous amount of data on a daily basis. Especially for those at the managerial level, this task becomes even more tedious when the information is scattered across various files and folders. According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on an average—searching...

A well-written, information-rich employee handbook is a valuable business asset.  It spells out the rules of the game and conveys your vibes and values clearly. In short, it helps you achieve your ultimate goal – employee happiness.  The question is, how do you ensure that your employee handbook is of real help to your workforce? ...