Brayn Wills, Author at Knowledgebase Blog

Articles by Brayn Wills

Last modified: October 24, 2024

The Ultimate Guide for Customer Journey Optimization

Do you understand the journey your customers go through before they buy from you? The process of buying products or services differs from one person to another. Customer journeys help you comprehend how buyers behave when they visit your online or offline stores. With this knowledge, you can focus on improving those processes so that...

Last modified: October 24, 2024

Customer Experience in Banking – Know How to Excel at It

Customer experience has become an integral part of any business, including banks. Increasingly, it is becoming a key differentiator besides price and product. In the banking industry, customers prefer to work with banks that provide them with simple banking solutions, personalized engagement, and round the clock access to their accounts. As such, banks that innovate...

Last modified: October 24, 2024

Difference Between Help Desk and Knowledge Base Software

As the business environment gets more competitive, customer expectations have significantly gone up. Today, more than ever before, buyers value the quality of customer service they get from brands. A Microsoft study shows that 54% of customers have high customer service expectations, with 69% of them rating it as very important in their choice of...

Last modified: October 24, 2024

Tips to Provide Seamless Customer Support During Holiday Season

The holiday season is highly significant for businesses. It is during this time that companies register substantial increases in sales as most people go out to purchase gifts for their loved ones. On the flip side, customers tend to be more demanding during peak season. Although they recognize that the holiday season is a hectic...

Last modified: October 24, 2024

10 Ways to Scale Customer Support: Steps for Business Growth

Every business goes through tough early stages when there is nothing as difficult as getting the first customer. In these stages, business owners treat their customers like VIPs. But as the business grows, it becomes difficult to sustain the culture that fueled the growth of your business. Organizations begin to experience the challenge of further...

Last modified: October 24, 2024

Buyers’ Guide: Features to Look for While Choosing Wiki Software

After Google, Wikipedia is dominating the online space today. Being a crowd-sourced encyclopedia, wikis have given rise to a culture of knowledge-sharing and knowledge management that are revolutionizing the way organizations function. Both of these are extremely important to survive the rough terrains of the constantly-evolving business landscape. Did you know: 43% of organizations believe...

Last modified: October 24, 2024

The Ultimate Knowledge Base SEO Guide for 2025

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient. That’s why it is so important to make your products and services rank...

Last modified: December 17, 2024

How to Create an FAQ Page: Steps & Examples

Every website has an FAQ page today, but the question is, how many companies have a FAQ section that’s comprehensive, well-designed, and adept at solving customer queries? Not many! Often, FAQs are lying in some dark corner of a website, from where they are hardly noticeable or accessible. Since FAQs don’t seem to offer a...

Last modified: October 24, 2024

Personalize Customer Experience for Positive Brand-Building

When you start a small business, you begin with a blank slate. Every decision you make builds the foundation for your enterprise’s future. If you want to build a solid foundation, create a compelling brand that resonates with your target audience. For this, providing excellent experiences to your customers is a prerequisite. Don’t forget that...

Last modified: October 24, 2024

How to Drive Efficient Customer Experiences Using Marketing Automation Tools

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats. During the past decade, consumers have also virtually mastered the art of...