Brayn Wills, Author at Knowledgebase Blog

Articles by Brayn Wills

Last modified: October 24, 2024

How to Drive Efficient Customer Experiences Using Marketing Automation Tools

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats. During the past decade, consumers have also virtually mastered the art of...

Last modified: October 24, 2024

How Can a Knowledge Base Improve Customer Retention

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...

Last modified: October 24, 2024

It’s About Time You Went Paperless with Online Documentation

We all know the story of paper and how it has become an indispensable part of our lives. Imagining a world without paper is not possible since everything that we see around us – books, documents, user manuals, brochures, cartons, online documentation etc. are paper-based. Pity eucalyptus, pine and many other trees that are rampantly...

Last modified: October 24, 2024

How to Enhance the Productivity of Your Customer Support Staff

Customer support agents in any organization are the most stressed out. They continuously have to deal with customer requests and maintain the same level of enthusiasm throughout the day, right from the first call when they come to office till the last one. This is because they are the face of any business and hence,...

Last modified: October 24, 2024

Can a Travel Knowledge Base Help You Cater to Globetrotters?

A few years ago, my parents paid frequent visits to offices of travel agents to finalize our annual holiday destination and plan the itinerary. Now when I look back, I realize how tedious and time-consuming it was, right from zeroing in on a travel destination and booking tickets to choosing a hotel and planning the...

Last modified: October 24, 2024

Is Healthcare Marketing Only About Brand Awareness?

The healthcare industry is undergoing a massive metamorphosis, thanks to the changing preferences of patients across the globe. Gone is the time when healthcare providers were only concerned about enhancing their brand awareness. The concept of healthcare marketing is shifting its focus from being brand-oriented to being consumer or patient-centered. Healthcare marketing is being rethought...

Last modified: October 24, 2024

Everything You Need to Know About Context-Sensitive Help

You have created a comprehensive product user guide for your customers with all the information rightly placed. But is it serving the purpose well given that your customer tickets are still on the rise for trivial issues? This means there is definitely something wrong. There can be two cases – either you have gone wrong...

Last modified: October 24, 2024

Building Consumer Awareness Can Actually Sell Your Brand

Consumers are the focal point for business organizations regardless of their industry. Sans customers, there is no bread and definitely no butter for companies. If they are this important, the chance of ignoring their rights shouldn’t arise in the first place, but unfortunately, it happens. Why aren’t consumer rights seen in a different light? Businesses...

Last modified: October 24, 2024

Experience Is the Future: Know How You Can Deliver Great Customer Experiences?

Experiences matter the most. They are what people like you and me take along and remember. The irony is bad experiences get etched in our memories, while the good ones tend to fade away with time. It’s a basic human nature. We might forget about the things we buy, the people we meet, but we...

Last modified: October 24, 2024

8 Common Mistakes E-commerce Entrepreneurs Tend to Make in a New Business

E-commerce entrepreneurship is not for the faint-hearted given the slew of challenges involved. You need patience, courage and a strong will to get going regardless of how big the mountain of challenges is. To be honest, online entrepreneurship is not everyone’s cup of tea. And yet, people are taking the plunge into it not just...