Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

10 Best HelpCrunch Alternatives & Competitors in 2024

Help Crunch is, undoubtedly, a feature-rich customer support software that doesn’t cost a fortune.  But let’s also admit the fact that it’s not the right tool for every business.  Regardless of how perfect a tool looks on the surface, there is a bunch of flaws hidden inside that tend to crush the expectations of businesses,...
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How to Write an Impressive Business Requirements Document (BRD)

Have you ever worked whole-heartedly on a project and still failed miserably in the end as the outcomes didn’t match the expectations?  And did that keep you wondering about what really went wrong?  Let’s be honest, no business is unfamiliar with this feeling. Such situations are often heart-breaking as all the hard work put to...
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10 Customer-Centric Strategies to Win Customers For Life

We are in the experience economy where every business is running a race to deliver exceptional customer experiences.  Guess what. While the participants in this competition are countless, the winners are very few.  Why do most businesses struggle to get the customer experience right?  That’s because they are still stuck in the belief that customer...
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What Are the Top 10 Benefits of Knowledge Management?

Today’s data abundance sometimes turns into a burden when employees waste countless hours sifting through emails, documents, and messages, searching for the right information to do their jobs effectively.  A McKinsey study found that employees spend an average of 28 percent of the workweek managing e-mail and nearly 20 percent looking for internal information. Knowledge...
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Internal Communications: Top 10 Benefits, Best Practices & Tools

“Like a human being, a company has to have an internal communication mechanism, a nervous system, to coordinate its actions.” – Bill Gates. How many times have you struggled with information in silos, lack of collaboration, low team participation, or dropping productivity levels?  We’re guessing fairly often. But what is causing this, and what can...
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11 Best Atlassian Confluence Alternatives & Competitors for 2024

Atlassian Confluence is undoubtedly one of the leading knowledge management and collaboration tools, having won the trust of millions of businesses. Then, why have businesses started searching for the closest Confluence alternatives?  After interacting with many users, I came to realize that its conventional features and design don’t seem to meet companies’ changing needs. While...
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Top Tips to Grow and Retain Your Corporate Memory

Human memory is incredibly powerful. It dictates our career, life, relationships, and in fact, all our everyday errands.  Corporations are no different. Much like its human counterparts, a company’s entire existence depends on its corporate memory collected over the years.  This memory determines an organization’s culture, productivity, performance, and the money it makes in the...
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Best Customer Service Tools for 2024

The customer service landscape is evolving rapidly.  From direct in-person conversations and phone calls to chatbots and self-service, customer service has come a long way.  At the center of this remarkable progress is the adoption of technology that is making customer service simpler and more seamless with every passing day.   Companies that are at the...
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11 Strategies To Reduce Customer Service Costs Quickly

Running a customer support function effectively is costly.  But not doing so can be even costlier as you might lose the customers who are the very source of your revenue. So, as a growing business, how do you provide impeccable customer support while sticking to the budget?  Compromising the quality of support is never an...
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What is Tacit Knowledge: Importance, Benefits & Examples

In the bustling business world, where every company is striving to succeed, there is a silent superpower at play—an invisible force that holds the potential to propel businesses to extraordinary heights.  It’s called tacit knowledge. A hidden treasure that often goes unnoticed, yet its impact can be profound and far-reaching. Tacit knowledge is the wisdom...
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