Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

How to Impart Product Knowledge Training to Your Employees

Take products in any industry, and you will find they are almost identical, with just a few minor differences.  With such similar products, convincing customers that your product offers unparalleled value and can help them solve real problems is an uphill battle. Such convincing demands more than just customer service skills or shiny marketing campaigns....
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Tribal Knowledge: Definition, Benefits, and How to Capture It

When you list the challenges your business faces, recording every bit of information that exists within the company is probably one of the top rankers.  It goes without saying that it is not possible to record all the wisdom your employees have gained over a period of time.  A lot of information only exists with...
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7 Powerful Customer Service Channels You Simply Can’t Ignore

“There is no substitute for rock-solid customer service. You provide it or you don’t. Period!” Customer service – Do it right, and you can win customers’ hearts, increase sales, and create a positive growth graph for your business.  Going wrong with it can negatively impact your growth.  One of the many things that differentiate excellent...
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10 Best HelpCrunch Alternatives & Competitors in 2025

Help Crunch is, undoubtedly, a feature-rich customer support software that doesn’t cost a fortune.  But let’s also admit the fact that it’s not the right tool for every business.  Regardless of how perfect a tool looks on the surface, there is a bunch of flaws hidden inside that tend to crush the expectations of businesses,...
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How to Write an Impressive Business Requirements Document (BRD)

Have you ever worked whole-heartedly on a project and still failed miserably in the end as the outcomes didn’t match the expectations?  And did that keep you wondering about what really went wrong?  Let’s be honest, no business is unfamiliar with this feeling. Such situations are often heart-breaking as all the hard work put to...
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10 Customer-Centric Strategies to Win Customers For Life

We are in the experience economy where every business is running a race to deliver exceptional customer experiences.  Guess what. While the participants in this competition are countless, the winners are very few.  Why do most businesses struggle to get the customer experience right?  That’s because they are still stuck in the belief that customer...
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What Are the Top 10 Benefits of Knowledge Management?

Today’s data abundance sometimes turns into a burden when employees waste countless hours sifting through emails, documents, and messages, searching for the right information to do their jobs effectively.  A McKinsey study found that employees spend an average of 28 percent of the workweek managing e-mail and nearly 20 percent looking for internal information. Knowledge...
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Internal Communications: Top 10 Benefits, Best Practices & Tools

“Like a human being, a company has to have an internal communication mechanism, a nervous system, to coordinate its actions.” – Bill Gates. How many times have you struggled with information in silos, lack of collaboration, low team participation, or dropping productivity levels?  We’re guessing fairly often. But what is causing this, and what can...
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11 Best Atlassian Confluence Alternatives & Competitors for 2025

Atlassian Confluence is undoubtedly one of the leading knowledge management and collaboration tools, having won the trust of millions of businesses. Then, why have businesses started searching for the closest Confluence alternatives?  After interacting with many users, I came to realize that its conventional features and design don’t seem to meet companies’ changing needs. While...
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Top Tips to Grow and Retain Your Corporate Memory

Human memory is incredibly powerful. It dictates our career, life, relationships, and in fact, all our everyday errands.  Corporations are no different. Much like its human counterparts, a company’s entire existence depends on its corporate memory collected over the years.  This memory determines an organization’s culture, productivity, performance, and the money it makes in the...
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