Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

How to Build a Customer Service Policy for Your Business

100% satisfied customers, no bad reviews, zero complaints – sounds dreamy, right?  But does such an ideal situation exist?  In reality, even if you give it your all, customers will still have complaints to raise, issues to be addressed, and questions to ask.  While you cannot control the inflow of customer requests, you can take...
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How to Create SaaS Product Documentation for Your Customers

Using a product seems like an uphill task if there is no user manual or documentation for assistance. This stands true, especially if customers are completely new to a product and do not have the slightest idea of how to use it.  If shooting questions to support staff via calls or emails is the only...
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9 Golden Tips for Successful Remote Employee Onboarding

Since the outbreak of the pandemic, businesses have been forced to go fully or partially remote.  From face-to-face meetings to online video calls, a lot has changed in how companies operate today.   Although this new work setup has brought with it multiple benefits – higher productivity and lower absenteeism, it has also thrown daunting challenges,...
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Boost Your Online Business With Ecommerce Knowledge Base

What is an Ecommerce Knowledge Base?  An ecommerce knowledge base is a go-to place where prospects and customers can find accurate answers to any questions they have about a company’s products, service, payment, refunds, and more. It is a comprehensive resource offering 24×7 access to necessary information customers need before, during, and even after the...
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8 Tips On How To Handle Customer Complaints (Plus How To Solve Them)

Do you know what makes big brands like Amazon, Apple, and Samsung exceptional?  Besides their high-quality products, what really makes people stick to these brands is how brilliantly they handle customer complaints.  Dealing with customers is an art that requires perseverance and patience, more than anything else. So, whether you are a month-old startup or...
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How to Write SOPs: Formats, Benefits, Challenges + Examples

Imagine a kitchen where everyone has different recipes for the same dish. The result? A chaotic mess of inconsistent meals.  Now picture the same kitchen with a clear, standardized recipe everyone follows. There’s harmony, efficiency, and a delicious meal every time. That’s the power of Standard Operating Procedures (SOPs) in business. Without SOPs, organizations face...
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Guide to Customer Service Knowledge Base: Best Practices, Examples & Top 5 Tools

Did you know that 70% of customers prefer to use a company’s website to get answers to their questions rather than use phone or email?  A customer service knowledge base can enable this by providing easy access to information 24/7.  A Customer Service Knowledge Base addresses challenges like reducing the volume of repetitive inquiries, improving...
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How to Create a Culture of Knowledge Sharing in Your Workplace – Tips

In the information-intensive business world, the one thing that can give you a competitive edge is – knowledge.  When leveraged right, knowledge has the power to spark innovation, boost collaboration, and achieve peak productivity levels.  However, most organizations today face the daunting challenge of scattered information and knowledge hoarding. These are the silent problems that...
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11 Best User Manual Software & Tools in 2024

In a world replete with countless products, each vying for customer attention, only a few manage to make a mark.  Clearly, product success hinges largely on the value it offers and the ease with which customers can use it. Regardless of how shiny or sturdy your product is, it’s a flop if it fails to...
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Customer Support Funnel – How to Build and Optimize

It is common for customer-facing departments like Marketing and Sales to base their strategies and decisions on a well-designed funnel.  But, does your job end there? What about the time when a lead finally converts into a customer? That’s when you need a customer support funnel. While the marketing and sales funnel guides prospects to...
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