Brayn Wills

Author

Brayn Wills

Expert Writer |

Brayn Wills is an experienced writer passionate about customer service and relationship building. His expertise encompasses help desk management, customer communication, AI chatbots, knowledge management, lead generation, and more. Brayn provides practical strategies to enhance customer satisfaction and drive business growth. His work has been published in publications like GetFeedback, CustomerThink, and Apruve.

Articles by Brayn Wills

Guide to Customer Service Knowledge Base: Best Practices, Examples & Top 5 Tools

Did you know that 70% of customers prefer to use a company’s website to get answers to their questions rather than use phone or email?  A customer service knowledge base can enable this by providing easy access to information 24/7.  A Customer Service Knowledge Base addresses challenges like reducing the volume of repetitive inquiries, improving...
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How to Create a Culture of Knowledge Sharing in Your Workplace – Tips

In the information-intensive business world, the one thing that can give you a competitive edge is – knowledge.  When leveraged right, knowledge has the power to spark innovation, boost collaboration, and achieve peak productivity levels.  However, most organizations today face the daunting challenge of scattered information and knowledge hoarding. These are the silent problems that...
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11 Best User Manual Software & Tools in 2025

In a world replete with countless products, each vying for customer attention, only a few manage to make a mark.  Clearly, product success hinges largely on the value it offers and the ease with which customers can use it. Regardless of how shiny or sturdy your product is, it’s a flop if it fails to...
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Customer Support Funnel – How to Build and Optimize

It is common for customer-facing departments like Marketing and Sales to base their strategies and decisions on a well-designed funnel.  But, does your job end there? What about the time when a lead finally converts into a customer? That’s when you need a customer support funnel. While the marketing and sales funnel guides prospects to...
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10 Types of Customer Service – Which on is best for your Business

Customer service – these two simple words rule the business landscape today.  A small setup or an established business – there is only one thing that can guarantee long-term survival and success: the quality of the service and experiences you provide.  While it appears straightforward on the surface, the reality reveals a different side of...
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How to Create Product Requirements Documentation

The market is replete with products of all kinds, each claiming to be better than the other.  In such a scenario, where competition is intense and winning customers is hard, how do you create a unique product that gives you a definite edge over what your competitors are selling?  The answer lies in doing the...
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What is Knowledge-Centered Support (KCS): A Complete Guide

Successful customer support requires a lot more than just hiring the right team.  With customer expectations mounting to new heights and agents’ workload increasing by equal measure, customer support is becoming a rough terrain laden with numerous challenges.  But, as they say, every problem has a solution. Knowledge-centered support (KCS) can give you a competitive...
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Top 10 Help Scout Alternatives for 2025

Are you searching for the best Help Scout alternatives that can meet your knowledge base requirements?  If yes, you’ve come to the right place! Help Scout is undoubtedly a great customer service tool that offers ticketing as a core service and also supports other offerings, including chat, knowledge base, and in-app messaging.  But, if you...
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How to Create Policy and Procedure Manuals

Let’s admit it. Company policies and procedures can give a hard time to your employees. Sometimes they just go over the head, and sometimes they seem like a bunch of dos and don’ts that are sheer common sense.  But if you think deeply, they are much more than this circle of dos and don’ts that...
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Customer Self-Service Portal: The Present & Future of Customer Support

Suppose you are facing an issue with your credit card and want an urgent solution.  Would you walk up to the bank, call customer care to wait for hours, or email their support team only to get a response two days later?  The answer is clearly a No! You would rather expect to find an...
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